Tag/category: writing
Educational experiment
With a heavy sigh of relief, I’m pleased to declare that my experiment paid off. I spent every Wednesday of the last academic year attending a fast track English A level course. Why? Well… to see what later-life learning is like, spy on the state of 6th form colleges in 2008, expand my mind… and — I confess — to …
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The original good time
Innocent usually set the bar pretty high when it comes to copywriting — particularly laudable given that they don’t hire some marketing svengali to come in and write the ‘zany’ comments on the cartons. That’s right — Richard, Adam and Jon who co-founded it are responsible for all the silliness on the bottom, sides, top (“shake before serving – it …
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