The original good time
Innocent usually set the bar pretty high when it comes to copywriting — particularly laudable given that they don’t hire some marketing svengali to come in and write the ‘zany’ comments on the cartons.
That’s right — Richard, Adam and Jon who co-founded it are responsible for all the silliness on the bottom, sides, top (“shake before serving – it helps if the top is on”) and even the bottom of cartons (“if you’re reading this you must be bored”). (Great brand stories is worth a read for anyone with an entrepreneurial streak).
So it’s a bit disappointing to read in their recent newsletter that hackneyed phrase “a good time was had by all”. Yawn and double yawn. You can do better than that!
However it does remind me of a delightlfully biting twist on the same phrase used by Bette Davis I recall to describe a less-than-chaste fellow hollywood actress: “she was the original good time had by all”.
See if you can slip that into conversation in the next week!
Categories: English
